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Time out to train!
Are you up for going back to school? Training is important and can potentially be life changing. Just ask Tom Hanks character Larry Crowne in the film of the same title. There are very real benefits to...
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Augmented Reality- 'At the top' in marketing mix?
AR 'at the top'! On the hunt for more Augmented Reality (AR) in Dubai, I have recently come across a few more examples. The first is to be found at the tallest structure in Dubai, the Burj Khalifa. On...
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Negotiating through a downturn- by Guest Blogger Bill Levell
There is an increasing amount of discussion about recession returning. All the media are gloomy about the continuing impact of recession on businesses. This has an effect on businesses and their...
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Leadership Skills and promotion, are you being passed up?
In the October Issue of the Harvard Business Review magazine Zenger, Folkman and Edinger (2011) describe a path for executives to take to enhance their leadership strengths using a cross-training...
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Marketing planning, a nerve centre for company survival
"One more thing..." Jobs, the master marketer Businesses that market themselves successfully will in all likelihood have a marketing plan that is adaptable to a changing business landscape. A...
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Market Research and Marketing Research– which? By Bill Levell
Market Research and Marketing Research are not the same. Market Research is about finding out specific details about the nature of markets, competitors and potential customers. It involves researching...
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The Buyer's Perspective 21 Key Areas- Part 1 by Bill Levell
At ISM Dubai, a course we often run in-house and cover during our selling skills course, is looking at a sale or negotiation from the buying perspective. This holistic approach needs to be understood...
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Have you got an App-etite?
Want to see stars in Dubai? Download a star gazing app ! Apps are not just profile raisers, they can increase sales when you consider them part of your marketing mix in Dubai. If you’ve visited the...
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Finance for non Financial Managers
Money, can you keep track of it ? Are you spending more than you are making? This is the absolute basic of budgeting for any start-up or non-finance manager in Dubai. Can you honestly say you...
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Everyone’s a Winner, Right?
Is it really possible to come to an agreement where everyone wins during a negotiation? Or does it come at too high a price for one side? An experienced negotiator can walk away from the table with a...
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